Performance Marketing Agency

We turn advertising spend into measurable revenue.

97 Media plans, launches, and scales paid campaigns across Google, Meta, and TikTok for brands that judge marketing by return on investment, not impressions. Every campaign is built around one outcome: profitable growth.

Trusted by 60+ brands across India, UAE & UK
LIVE CAMPAIGN DASHBOARD
ROAS
0x
▲ 38% this month
Conversions
0
▲ 214 this week
CTR
0%
▲ 0.6pt
Cost / Acquisition
0
▼ 24% lower
REVENUE — LAST 30 DAYS+62%
Recent brand partners
URBAN LEAFNOVA HOMEKIRANA CO.FITFORGEPAPER & PINE
Our Services

End-to-end performance marketing, under one roof.

Strategy, creative, media buying, and reporting are managed by a single team — so nothing gets lost in the handoff between agencies.

Google & Search Ads

Search, Shopping, and Performance Max campaigns structured around purchase intent and profit margin, not click volume.

Meta & Instagram Ads

Creative-led campaigns engineered for strong hook rates and an efficient cost per conversion.

Landing Pages & Funnels

High-converting pages, tested continuously against real revenue data rather than assumptions.

Creative & Ad Design

Static, motion, and UGC-style ad creative, produced and refreshed on a consistent cycle.

Analytics & Attribution

Accurate tracking and reporting, so every rupee of spend can be traced to a measurable result.

Conversion Rate Optimisation

Structured testing on offers, pricing, and checkout flow to improve results from existing traffic.

How We Work

A disciplined process, repeated every month.

No guesswork. This is the exact process every client account follows, on a consistent monthly cycle.

01

Audit Week 1

We review your ad accounts, funnel, and margins to identify where budget is being lost before any new spend begins.

02

Strategy Week 1

We build a media plan around your actual unit economics, with target CPA and ROAS agreed before launch.

03

Launch Week 2

Campaigns, creative, and tracking go live within days, with a structured testing framework built in from day one.

04

Scale Ongoing

Budget shifts toward what is performing and is reduced from what isn't — based on data, not assumptions.

05

Report Weekly

A clear weekly summary of what was spent, what it returned, and what will change the following week.

Results

Numbers our clients track closely.

4.2x
Average ROAS
₹38Cr+
Ad spend managed
62%
Avg. drop in CPA
180+
Campaigns launched
D2C · Skincare

Urban Leaf

Rebuilt the Meta creative testing framework and restructured the Google Shopping feed.

3.1x → 5.6xROAS in 90 days
Home & Living

Nova Home

Consolidated a fragmented funnel and removed spend on non-converting audiences.

-41%Cost per lead
Fitness · App

FitForge

Scaled UGC-style creative testing simultaneously across Meta and TikTok.

2,400+Trial sign-ups in 60 days
In Their Words

What clients say once the numbers move.

97 Media was the first agency to prioritise margin over vanity metrics. Our customer acquisition cost dropped within the first month.

RS
Rhea Sen
Founder, Urban Leaf

Our weekly reports explain exactly what happened and why — no jargon, no inflated metrics, just the numbers that matter.

AK
Arjun Kapoor
Growth Lead, Nova Home

They scaled our Meta ad spend four times over without our CPA increasing. That has never happened with an agency before.

MJ
Meera Joshi
CMO, FitForge

Ready to see what your advertising budget could actually deliver?

Book a Free Audit →
Get In Touch

Let's talk about your growth.

Tell us about your business and current advertising spend. We'll respond within one business day with next steps.

  • preeti@97media.in
  • +91 8826058149
  • New Delhi, India

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